From snapshots of cool hotel amenities, to exotic hotel pools, users can post any number of travel-related items. Essentially, you're indulging in a bit of virtual wanderlust, but who ever said there was anything wrong with that?
Hotels themselves would be wise to catch onto the "fancy" trend early on. Just as with any other user-generated content site like TripAdvisor or Yelp, certain brands have the potential to stand out simply by asking people to say nice things about them. If one guest posts a striking photo from their memorable stay, in, say, Bali, then other users will be quick to "fancy" the photo—along with all of its peripheral info (name, location, date)—and find ways to get the experience themselves.
One of our favorites?
This photo of La Perla restaurant inside La Concha Puerto Rico. We wish we were floating inside a seashell right about now!
[Photos: The Fancy]