On Your Next Grand Tour, Check Out the New St. Regis Florence

Where: Piazza Ognissanti 1, Florence, Italy, 50123

October 11, 2011 at 4:36 PM | by ASchechter | Comments (0)

If you were hopping a plane to Italy today, where would you go? Would you wait patiently outside the still-under-construction Armani Hotel Milan? Or suffer the annoying cash-only hotel taxes in Rome?

Maybe instead you could make a beeline for Florence, and scope out the new St. Regis Florence, which opened last Thursday. Starwood, parent company of the international luxury brand, is currently pumping $100 million into its most prized properties in Europe, Africa and the Middle East�and this historic 1432 Florence landmark building�which was previously known as the Grand Hotel Florence�seems to have been high on the list.

St. Regis' breakneck speed will continue with another nine new and restored hotels around the world in the next six months, according to St. Regis' Global Brand Leader, Paul James. Way to build that portfolio!

In the hotel, you will find 81 rooms and 19 suites, though this is St. Regis, so expect regular old guest rooms to have a little more oomph than what you're otherwise used to. The above photo is of a Premium Deluxe Room, in the "Medici" color palette, and whose bathroom includes a shower and a deep soaking tub. Rates for these start at around EUR 370.

A step down would be the Deluxe Room for EUR 320 (slightly smaller), and a big step up would be an Arno-facing Premium Deluxe Room for EUR 430. We'd take the view.

Also featured inside the hotel are: a Bottega Veneta suite, several Florentine marble-accented spa suites, a bar lounge known as Etichetta Pinchiorri, and an outdoor library terrace. One other cool thing: each guest room and suite is named after a noted Italian artist, benefactor, or nobility.

[Photo: St Regis Florence]

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