Considering The Pod's central location in Midtown, this is a steal. (And let's not forget The Pod has free WiFi.)
As a social-media hotel pioneer, The Pod has always enjoyed playing with Facebook and Twitter, so start by liking and following them to stay on top of sales and subsequent promotions. Tomorrow, they'll be posting tweets and updates on the hour to remind their followers to prepare for the 11th hour--that is, 1:11 p.m., when the $111.11 room rates go on sale.
Securing the rate, however, will involve that most old-fashioned of social-media tools--the telephone. Guests must call the hotel at (800)742-5945. And the deal will only be available for... yes, one hour and 11 minutes.