Why it may sway you: It's right in the thick of the Times Square, theater district action. It's big and has in-room PCs. If you like a bit of Todd English, you'll find his food at Ça Va. Or if you prefer to queue for a hamburger, you can do that too at the not-really-part-of-the hotel Shake Shack on the street level.
Why it may sway you: The location near Bryant Park is busy but convenient--smack bam in the middle of the city. The room design--which we will show you more of tomorrow--feels European, with lots of clean lines and leather furniture. Restaurant 1945 and an indoor/outdoor lounge are still on the way.
Why it may sway you: Perhaps you have cash to burn and demand beautiful surroundings. Or maybe, like us, you're a sucker for Art Deco decor. And if you're a foodie, you'll want to hit up one of the hottest new restaurants in town. By all accounts, the crowd at Lambs Club so far has been powerful and clubby.
Why it may sway you: The three-level hedonist's playground that is Plunge, and the chance to say that you've stayed in NYC's most up-and-coming neighborhood along 29th Street. The free ride in a Porsche probably doesn't hurt, either.
Why it may sway you: That ever-perky (and verbose) Whatever/Whenever service. If you need to be near Wall Street but prefer a relentlessly modern design to a more traditional hotel decor, this could also be for you. (Just leave the bathroom door unlocked if traveling alone!) BLT restaurant fans will approve of the rather masculine looking BLT Bar & Grill.
Why it may sway you: Its rooms and hallways are filled with art, and the hotel has an eco-friendly focus. The downtown location puts you within walking distance of Soho, the West Village, Chinatown and Tribeca. There are peekaboo bathrooms, but at least they have a pretty privacy screen.
So, which will it be? Tell us which new NYC hotel you most want to stay in--and why--in the comments below!