The rooms range in size from 350-1500 square feet, and have antique furniture, king-sized beds, Samsung 40-inch flatscreens, iPod docks, drinks cabinets and rainforest showers with Cowshed products. Some rooms will also have free-standing bathtubs and private terraces overlooking the Atlantic.
The design was envisioned by Soho House founder Nick Jones, along with designer Martin Brudnizki, who had this to say about the look in the latest issue of Miami magazine:
"When people say Miami, they think of something chi-chi and polished, but we didn't want to be too pretentious or overdesigned—there is beauty in faded grandeur."
Jones has said he's aiming for "flip-flop glamour" at Soho Beach House, using both Miami Beach history and South American style as cues.
We have to say: We like! It's pretty and we're definitely ready for something like this at the beach. Even if it is a little bit 'colonial Brits in a hot climate'.
What do you think? Tell us your reaction to the Soho House Beach room design in comments below.