The opening rate is the same as what we saw for November—Bayside Rooms from $325 a night.
That's pricey, sure, but it is a Soho House property and it is right on the beach. Compare this rate to a standard room with no view at the neighboring Fontainebleau on October 18—that's $309. But of course, there, you're shacking up next to 1503 other guestrooms. At Soho Beach House, there are just 50 guest rooms.
That's barely enough to house the Kardashians. And we mean that as a good thing.
Just remember, if you're trying to book online, the calendar page defaults to November as the first available. Don't buy it—just click the back arrow, and you'll be able to book from October 18 on.