SniqueAway comes from a company called Smarter Travel Media, which is part of the TripAdvisor family. This is what SniqueAway sees as its point of difference in the now-crowded private sale business. All hotels featured on the site have earned a minimum four-star rating on TripAdvisor--so, in the company's marketing speak, SniqueAway is a "members-only site where each offer is endorsed by the people."
The TripAdvisor reviews are displayed underneath the sale details for each property--which certainly saves a click or two, if you're the kind of hotel shopper who likes to toggle between user reviews in one window and price listings in another.
We have to admit, having all those user-generated reviews at our fingertips while being wooed by super low prices is not a bad feature at all. We don't remember visiting any other sale site and learning, for example, that jeezopetes from Blue Bell, PA, summed up a family vacation at The Greenbier like so:
“Great Place - Poor Doormen Service Unfortunate Incident”
As it turns out, this reviewer's experience wouldn't cause us to turn our noses up at a $112.50 a night room--but perhaps for some families it would. Letting the TripAdvisor reviews all hang out (when the site still has so many hotels quaking in their boots) gives SniqueAway an edge. It just seems more honest than the glossier sites that only give you the marketing spiel and nothing else.
What do you think? Do you want to see TripAdvisor reviews when you're browsing private sales sites?Let us know in comments below.