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W Hotels are Primping to Unveil 'Global Glam' During NY Fashion Week

August 30, 2010 at 4:39 PM | by | ()

Just because New York Fashion Week is moving from Bryant Park to Lincoln Center beginning this season doesn't mean that W Hotels will stop sponsoring it. For as many fashion weeks as we've known, the W Hotels have set up a full backstage VIP lounge, complete with free drinks, POP burgers, TVs screening the runway shows live, and previews of designer merchandise and new hotels. The lounge may be taking a break this year, but W Hotels is determined to make their impression.

For this next fashion week, which begins on Thursday, September 9, the W Hotels will again be rolling out a slew of new items for its Global Glam collection. However, they're going big with 15 designers commissioned to make the limited-edition pieces, including Behnaz Sarafpour, Lulu Frost, Christys of London, Kara Ross and Saga Furs, according to the NYT's In Transit blog. The items will be debuted at Fashion Week before hitting online and at W Hotel stores in October.

And if you're curious what hotels will be highlighted, it looks like the lucky properties will be W London, Leicester Square, W St. Petersburg and W Retreat & Spa, Vieques.

[Lobby of the W Hoboken Photo: HotelChatter]

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