Sorry, There are No Lamborghinis at The Lamborghini Hotel

Where: Via Giardinetto, 6, Collecchio, Italy, 43044

August 25, 2010 at 8:56 AM | by juliana | Comments (0)

It's unofficial hotel cars week this week at HotelChatter and following up on yesterday's auto-themed hotel in Germany, we've just discovered The Tonino Lamborghini Business Hotel near Parma, Italy. But it's not what you think it is.

The hotel is run and owned by Tonino Lamborghini, son of the Lamborghini patriarch, Ferruccio. Tonino's made his career in luxury watches, eyewear, fashion wear and other luxury goods, so while the 38-room hotel boasts the same Lamborghini logo and "suggestions and stylistic references and values of the parent company", there's nary a Lamborghini on-site.

Instead guestrooms are done in a sparse modern Italian style (by Tonino himself) and are equipped with modern amenities like WiFi and (tiny) flat-screen TVs. The hotel is actually quite the opposite of the ostentatious car and it's main objective is to provide a comfortable but stylish place for business travelers.

That's why the hotel hypes up its modern wine bar, traditional Italian restaurant and access to the Ego Village Centre adjacent to the hotel. There stressed out business travelers can swim laps in the pool, soak in a hydromassage bath or work out in the gym for free.

So you may be saddened that there's no but the hotel does offer a happy hour at the end of every day. However, you will have to be a rather rich business traveler to stay here as room rates start at �330 a night.

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