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W Times Square Wants You to Recreate Iconic V-J Day Kiss

August 11, 2010 at 12:02 PM | by | Comments (0)

This Saturday, August 14, marks the 65th anniversary of the end of World War II and also the anniversary of the iconic kiss between a sailor and a nurse in the middle of Times Square which was capture by LIFE magazine photographer, Alfred Eisenstaedt.

The nurse in the photo, Edith Shain, passed away in June and the sailor has never been identified but their moment in time has lived on. Every five years the kiss is reenacted to pay homage to all veterans of warfare and this year W Hotels of New York are paying respects to the kiss in their own way--with a kissing contest.

On Saturday, couples must reenact the famous kiss in front of all 5 W Hotels in New York and New Jersey: W Times Square, W New York, W Union Square, W NY-Downtown, and W Hoboken. The first couple to upload the photos of their kisses to any of the W Hotels of New York Facebook pages AND show the concierge at W Times Square will win a one night weekend stay at the hotel.

Even if you don't win, just think of how fun this contest will be to participate in! And you'll have a photo album of your adventure too. To help you out, here are the physical addresses of all the W Hotels you need to visit and their Facebook pages.

W New York-Times Square
1567 Broadway (@ 47th Street)
New York, NY 10036
www.facebook.com/wnewyorktimessquare

W New York
541 Lexington Avenue (@ 49th Street)
New York, NY 10022
www.facebook.com/wnewyork

W New York-Union Square
201 Park Avenue South (@ 17th Street)
New York, NY 10003
www.facebook.com/wnewyorkunionsquare

W New York-Downtown
123 Washington Street
New York, NY 10006
www.facebook.com/wnewyorkdowntown

W Hoboken
225 River Street
Hoboken, NJ 07030
www.facebook.com/whoboken

Now...GET KISSING!

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