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For PURE rooms, steps are taken to sanitize all surfaces, fabrics and air flow. Tea tree oil, an all-natural antiseptic and disinfectant, is employed to make things squeaky-clean, and micro-fiber, hypo-allergenic pillow cases and mattress covers are used to reduce allergies triggered by dust mites. The room undergoes a one-time shock treatment to kill any lingering organisms, and a special barrier is then applied to all surfaces to prevent bacteria growth. To maintain this environment, a purification system is installed that creates air that's four times cleaner than what's necessary for asthma sufferers.

Even if you don't suffer from allergies or asthma, the promise of a room that's mostly free of bacteria and viruses is attractive, especially since these rooms don't cost any more than traditional rooms. We also see it being a big draw for germaphobes. Would you want stay in a PURE room?

Let us know in the comments below.

[Photo: Sheraton Columbia Town Center Hotel's Facebook]