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Thompson Hotels to Get Randy in London with Belgravia Hotel

June 8, 2010 at 8:00 AM | by | ()

The old Sheraton Belgravia is getting Thompson-ized!

Bollocks! Fresh off the opening of their new Toronto hotel, Thompson Hotels has announced a new property in a city that we heart so much--LONDON!

Hotelier Jason Pomeranc confirmed the new property to the WSJ late yesterday:

Summer 2011 will bring the 85-room Belgraves, a joint venture with the Hong Kong-based Harilela Group, located in London's Belgravia neighborhood. Interiors will be done by British designer Tara Bernerd and the architectural design by EPR Architects.

Absolutely rabid for more details, we hit up Thompson's other co-owner Stephen Brandman for more details and this is what he said:

· It's in a very posh nabe (obvs) just steps away from Sloane Street and Sloane Square.
· There will be a lobby bar and another bar on a different floor. They are calling it a champagne bar for now but it will be something different.
· There will be a destination restaurant inside.
· There will not be a rooftop bar. Sad Face.
· The official name is The Belgraves--a Thompson Hotel.
· The hotel is expected to open in May 2011.

Brandman also told us that the hotel is being converted out of an existing hotel (it's actually the old Sheraton Belgravia!) but the entire building has been gutted, allowing Thompson "create what we really want to create" from scratch.

London is a natural fit for the Thompson brand which already caters to the jetsetting crowd (and even business travelers) in New York and Los Angeles and now, Toronto. Brandman conceded that the London hotel market is challenging right now but despite how difficult the economy has been lately, the fact that Thompson is expanding shows that the brand "delivers on service, has great staff, great people and is creating a lifestyle environment that customers are embracing."

If all goes well, Brandman said he believes the London hotel, which he called a "brilliant" project several times, could open the doors to the rest of Europe. Will we soon be staying at Thompson Paris or Thompson Barcelona? Quite possibly. But let's not get ahead of ourselves here. We'll just be waiting patiently until next May.

Archived Comments:


"Bollocks"? I beg your pardon?

cannot wait for the group to expand

to Paris! Although it is a challenging market too :)