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TopGuest Gets Down at The Top of The Standard, But What is TopGuest?

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  Site Where: 848 Washington Street [map], New York, NY, United States, 10014
June 11, 2010 at 1:55 PM | by | ()

Have you heard of TopGuest.com? Probably not, but very soon you will likely be absorbed in it, as it enters onto the scene as a kind of social media loyalty program. The gist is thus: you sync your various accounts (Foursquare, Twitter, Facebook, Gowalla, Yelp, Loopt or Google Latitude) with TopGuest, and based on where you check in, you're rewarded with free points towards discounts on future hotel stays and more travel perks.

The site doesn't plan to go big until next month, but they threw a launch party last night at the pool bar at The Top of the The Standard, perfectly during Internet Week. We watched while two NYU-age girls dared strip to their bikinis and dip in the pool while others simply swilled their "Barefoot Dancer" cocktails and drank in the city views. There were no speeches or presentations about TopGuest because, as it always is with The Top of The Standard, everyone up there was already in the know.

The drinks offered at the event

Like Jetsetter.com and Vacationist.com, TopGuest is members-only, meaning you'll have to know someone already on the inside in order to join and begin accruing points. Unlike the the two other mentioned sites though, TopGuest isn't selling you discounted luxury vacation packages, just rewarding you for doing your own thing, and we're liking this idea.

We joined up and after checking in via Foursquare at The Top of The Standard last night, we earned one point. After ten points, we would be rewarded with 25% off our next stay at a Standard Hotel and other perks (spa treatments!), since TopGuest has exclusively partnered with Standard Hotels during this launch period. However, check-ins at airports, rental car places, other hotels will count toward the point total.

The Standard New York's "pool"

Sign up now while the site is seemingly open to everyone, and let us know what you think of this idea!

[All photos: HotelChatter]

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