So, we’re venturing a few guesses: Nicely priced cocktails, yes. And perhaps: Speed-dating in 140 characters or less? Tutorials on Facebook's new privacy settings? One thing for sure, says Adam Wallace, the hotel's director of digital media, is "There will be a good Internet Week crowd throughout."
What really impresses us about the Roger Smith is how their social media prowess is as much about building their brand – as it is to building up artists. Take the hotel’s RS POP-UP Shop, for emerging designers, and the LAB which is launching a new show during Internet Week.
This storefront-turned-fishbowl features artist installations designed to "force interactions" with "furious Midtown foot traffic." It works – and well. Picture this: You’re walking, head down, speed-typing on a crackberry, cursing the cabbie who cuts in front of you. But then something strange and wonderful at The LAB catches your eye, pulling you out of your daily New York grind.
Coming up: The Traders’ Ball by French new media artist Fred Forest (whose Second Life avatar, it’s interesting to note, is Ego Cyberstar). The LAB folks put it best: The installation “rubs salt in the wounds of the… banking industry, mocking their response to the financial crisis that has shaken the world.”
It will incorporate mannequins “dancing the night away” to music by New York rapper Jamalski, who will orchestrate based on the real-time fluctuation of the financial markets. Take that, Wall Street.
[Photo: Roger Smith Hotel]
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