One pro of such a program is that you'd be able to stay in a one-of-a-kind hotel that's more in tune with the area you're visiting, rather than a cookie-cutter property that you'd find in any city. Plus, it's always nice to throw money toward an independent business rather than some big conglomerate.
A big con, however, is that because it's not some big company, there are fewer options. While the program launched with 65 properties such as the Lenox Boston, Sunset Marquis in West Hollywood and Bardessono in Napa, as of now there aren't any hotels available in major cities like Chicago, Miami, D.C. or New York (though the website says hotels in those areas are coming soon; 200 more will join by the end of the year, officials say). So the chains, for all their predictability, do have the convenience factor.
Would you join a loyalty program for independent hotels? Why or why not? Holla back at us in the comments below.