Let's turn it over to the suits from each company to try and explain it, shall we? Here's Frederick's CEO Thomas Lynch:
"The partnership embodies the excitement of Las Vegas and the sexy look of Hollywood."
And HRH VP and CMO Phil Shalala:
"We have created an even greater opportunity for our guests to immerse themselves in the sexy lifestyle we are known for."
Apparently Frederick's and HRH will work together on social networking, cross promotion, events, and product integration. Do you think this means the mini bars at the HRH will now include
stripper perspex heels?
Or will the reading material now include the infamous Frederick's catalog?
And lastly—most importantly—can the new relationship finally do something about those god-awful HRH views?
We can't wait to find out!