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Marriotts Now Offering Free Internet, But Probably Not For You

March 9, 2010 at 11:54 AM | by | Comments (3)

Are you are card-carrying member of Marriott Hotels' Rewards program? If so, and that card happens to be in the upper Rewards tiers of Gold or Platinum level, then it's also your card to free hotel internet at Marriott's US and Canada hotel properties beginning from March 7.

This is a HUGE deal for Marriott, who are notorious for charging an arm and a leg for WiFi despite their reputation are business hotels. Finally they seem to have wised up, and the free WiFi for Rewards Gold and Platinum members even stretches from regular Marriott hotels over to JW Marriotts and Renaissance Hotels.

Big problems, after the jump

Now here's where we have a problem: we are your average Marriott Rewards members, staying maybe ten nights at Marriott properties every year because we like to switch it up. Ten nights won't get us to Gold level (which requires at least 50 nights a year) and definitely not Platinum (at 75 or more nights a year), and we're getting to the point where we will refuse to stay at a hotel if it doesn't have free and fast WiFi. Under the new Marriott Rewards free wifi plan, we'd still be paying because we're not Gold, and that means we'd nix the idea of staying there.

This is where we realize the goal of the free wifi: to keep their current loyal guests happy. Marriott is not trying to attract new guests or keep the average traveler interested, even though they should be. They could at least lump Silver card members (staying at least 10 nights a year) into the program, but they aren't, and this portion of the FAQ is telling:

Will Marriott consider broadening this program to offer free Internet access to all Marriott Rewards members in the future?
There are no plans to broaden the program at this time.

And keep in mind that this free internet is only at US and Canada properties, markets where plenty of other hotels now offer free WiFi to all guests. This means nothing for international hotels like the Marriott Berlin, whose WiFi charges go up as high as $530! This whole free internet deal may have been a big step for Marriott, but they're still a billion steps behind. We are not impressed.

[Photo: HotelChatter]

Comments (3)

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When is Starwood going to do this for ITS Goldies?

I stayed at the W in Washington in January and they charged $14.95 nightly for wifi.  Westins routinely charge anyhwhere from $10-15 a night.  Yet their cheapo aloft brand doesn;t charge for internet.  Why is that?  It makes no sense to piss off your best customers.  Just build it into the rate if you're going to be greedy, don't nickel-and-dime like the airlines.

SPG platinum free in-rm internet

Hey hartss, Starwood is now offering free in-room internet to all SPG platinums as of 1st March 2010. Thats probably does not help you though.

What's worse? You tell me...

I know they have to pay for the WiFI somehow, but what's more frustrating for me than having to pay, is the initial screen that makes me retype Google.com three times before I get there!  As a customer I don't mind if they subsidize with advertising, but don't get in my way - right?

Also, why not tell me something I want to know?!? (room service specials, gym hours, concierge options, etc). Market to me as a customer because I choose to be a customer.

I've seen a cool solution before in coffee shops and such. Might be a good idea for hotels too...

http://ow.ly/1h61H

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