Hard Rock Heads Down The Shore with New Boutique Casino Hotel
Could The Hard Rock's raunchy Rehab pool party be found in Atlantic City? You can bet your gym, tan, and laundry routine on it!
This might be the most fitting hotel announcement for Atlantic City yet--Hard Rock is heading to the boardwalk.
Yes, all the
trashiness outrageousness you expect from the Hard Rock brand is heading to the one place where it will actually be embraced, The Jersey Shore.
The casino hotel is looking to go up at Black Horse Pike in the southern end of the city. And this Hard Rock, which will be a part of Hard Rock International, wholly owned by the Seminole Indian Tribe of Florida, is going boutique. The AP reports:
Hard Rock, which operates 13 casinos around the world, said it supports a bill introduced Monday in New Jersey's legislature that would permit new casinos with as few as 200 rooms, down from the current 500-room minimum.
All jokes about Snooki and The Situation shacking up at the place aside, (we don't need to make 'em, you're already making them in your head) this is actually a very exciting announcement for Atlantic City. The beleaguered town has really needed some new blood. We like The Borgata and The Chelsea AC but we like having more options too. If all goes well, the Hard Rock AC could open in 2011.
All that we ask is that the Hard Rock remembers the only rule of the Shore which is Never fall in love at the Jersey Shore.