HotelChatter

It's interesting that Fairmont is just doing this now as many other hotel chains have attempted this in years past (Hyatt, Sheraton, etc.). However, Fairmont's site looks prettier than the others we've seen and has far better navigation and technology. Plus, it actually has a lot of content on it (in it?) already. We especially like flipping through the featured photos which are fed in from Flickr.

But as with all of these types hotel community sites, only the most flattering photos and stories will be posted. A sample line from a guest story?

We chose the Kea Lani because it is such a beautiful hotel. It is luxurious but not at all pretentious. The grounds are lush and relaxing and the staff is warm and friendly. The beach is the most lovely and accessable [SIC} one I have ever been to. We stayed until the last possible minute, and almost didn't leave!

We think this site has potential but right now, it's limited to gushing Fairmont fans (although they do sound legit.) Perhaps they could include an FAQ section where guests or prospective guests could engage in Q&A about hotel specifics--like pricing for certain services (WiFi, parking etc.) Right now, it looks as if the only way to do this is to comment on specific posts.

Would you be keen on dropping your review on Everyone's An Original? Or will you stay with your tried and true review sites? Put your thoughts in comments below.

Everyone's an Original is simultaneously kicking off a photo contest, Original Memories Photo Contest in which Fairmont guests send in their photos from their stays and a little bit about why their experience was so great. The grand prize winner gets a five-night stay at a Fairmont hotel and $1,000 airfare credit. Go to the site for more details.