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Inside the Nearly-Open Maison Moschino Fashion Hotel in Milan

Go To The Hotel's Web 
  Site Where: Viale Monte Grappa, 12, Milan, Italy
February 26, 2010 at 4:29 PM | by | Comment (1)

Come Monday, the world will have another fashion hotel when Milan's Maison Moschino opens inside of a renovated train station from the 1800s. Like the Italian luxury fashion house, the hotel exhibits a whimsical, surrealist aesthetic that will hopefully conjure humor rather than confusion in its guests.

As we said yesterday, with the preview of the pastry pillows, the Maison Moschino held a grand debut of itself by holding the Moschino Cheap & Chic (which is not cheap at all, actually) runway show at its entrance, as part of Milan Fashion Week. Here is how one attendee of the Telegraph UK described the show and the hotel's appearance:

LOTS of photos of the hotel, after the jump!

Inside, all was 21st century sleek-chic. The lobby was piled high with trolleys of “Lost and Found” baggage, the brand’s new luggage line, amidst chairs and stools in cream felt, shaped like animals. In the bar, chair-backs are “dressed” with miniature Cheap & Chic gowns. The rooms echo the fun and fantasy of the Moschino legend, and are called “Alice in Wonderland”, “Red Riding Hood” and “The Enchanted Forest.”

Inside the tent, guests sipped champagne and nibbled on canapés as models, representing ‘hotel guests’, sauntered through the crowd, in tongue-in-cheek ensembles in checked tweed and colourful wools, Chanel or Hermes-style, which referenced the cultural phenomenon known as shopping, and the modern lust for labels.

Although the Maison Moschino's website has room rates starting from 270 Euro, DesignHotels has a lower 255 Euro opening rate for the hotel, but you must book it on or before March 3 and it's valid for stays through August 31.

One more interesting bit—if you haven't lost yourself in the photo gallery above already—is that the runway show fashions represented the range of girls who would be staying at the hotel. We looked through the Style.com gallery of the show, and we're having fun trying to decide which one would be us. We're thinking this one or this one. Which one are you?

[Photos: Maison Moschino and atCasa]

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cheaper rate

Become a member of design club and then you can get rate starting 145 eur till the end of may 2010 for this hotel ( club welcome rate)

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