We're not a huge fan of the Aloft Hotel experience but we are intrigued by the announcement today that Aloft Hotels will be using a new check-in service that allows guest to bypass the front desk and head directly to their rooms.
Here's how the press release describes the new Smart Check-In:
Through the pilot, currently being tested at the Aloft hotel in Lexington, MA, select Starwood Preferred Guest® members who opt to participate in the program, which runs on radio frequency identification (RFID) technology, receive an enhanced SPG / Aloft-branded RFID keycard.
On the day of a planned stay, a text message is sent to the guest’s mobile device with their room number at Aloft Lexington. Once at the hotel, guests can skip the check-in line and go straight to the room, where their keycard will unlock the door, giving guests control of their check-in experience in the palms of their hands.
Starwood also hopes to have the keycard work as an "all-access pass" throughout the Aloft stay which can be used at the w xyz bar, the retail kiosks and the snack shop. We have to admit, that's pretty cool, especially for frequent travelers.
Although, you better hold on tight to your Aloft-branded RFID card. You don't want someone else buying the hotel a round of drinks and endless Twinkies on your Aloft card.
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