HotelChatter

Are we kidding?  There's a reason hotel companies are so territorial and possessive over their branding.  Brand names are proprietary in nature and are meant to reflect the operating or owning body of their respective properties.  I would love to see the details of this licensing agreement because I find it difficult to believe that GHG (or any other group for that matter; with the exception of The Ritz-Carlton/Four Seasons Chicago, and that's only for landmark purposes) would allow their name to be used while simultaneously having no affiliation -- management or ownership -- with the property.  I hope GHG comes out on top here.  Maybe some people won't care, but many more, myself included, choose to stay with certain brands because of their reputation, service, and management style.  I don't want to stay at a Gansevoort-branded hotel that has no affiliation with GHG.  Way to be misleading.  Coral Hospitality is going to defend their position strongly because, as Juliana stated above, the "Gansevoort" South would be their most exciting, recognized, and noteworthy property.  

What is a joke here is that anyone would actually consider Gansevoort to be a brand. If Credit Suisse had any brains they would immediately re-brand this property with a quality flag or operator. Gans South (AKA - The Roney Palace) has been an eyesore in south beach for years. That is why it lingered on the market until some geniuses from NY thought their "brand" was cool enough to sell hundreds of condos in Miami. They would have never sold those even at the peak. Secondly - for anyone associated with the gansevoort to stake claims on protecting their image to live up their standards is just as sad. Gans is NY has horrendous guest service. It flourished cause it was the only game in town (meat packing). They have made their bed and now will lie in it. Good riddance to Gansevoort South.