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The Hotel Uniform Revealed: Welcome to Fashion 26

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  Site Where: 152 West 26th Street [map], New York, NY, United States, 10001
February 15, 2010 at 12:18 PM | by | ()

As a couple of folks guessed, the new hotel that will be flaunting this uniform at its concierge desk is the new NYC Wyndham, Fashion 26, scheduled to open March 15. To get a taste of how the uniform process works, HotelChatter went through a fitting with Top Hat Imagewear, designers and outfitters for hundreds of hotels around the world.

It all starts with a meeting between a hotel's management and Top Hat's creative director, Alan Steinger. Once the hotel explains what it's looking for, Steinger goes away to start sketching ideas and preparing storyboards featuring a number of options. In the case of Fashion 26, Steinger and his team were asked to present a "modern, urban look" with the dominant color being charcoal gray.

Once the hotel settles on its favorite concepts, Top Hat creates samples of the uniforms, and then goes into production mode once the hotel gives the green light. Then come the fittings. Top Hat's head tailor Philip visits each property the company is working with, and takes measurements using the samples. The right fit can make a huge difference when it comes to making that first impression, so special care is taken with all front-of-house positions.

In addition to Fashion 26, Top Hat designed and created the uniforms for other recent and new NYC hotels including The Surrey, The Standard, and The Crosby Street Hotel. We'll have more on Steinger's love for fashion and hotels later this week.

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