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Park Plaza Westminster Bridge Is Open Already, But Not To You

Go To The Hotel's Web 
  Site Where: 200 Westminster Bridge Road, London, United Kingdom, SE1 7UT
February 12, 2010 at 3:16 PM | by | Comment (1)

Should be nice views - if you can dodge the traffic to get to your room

Normally we think of soft openings as being an opportunity for people like us to stay at new hotels on the cheap – especially if the hotels are advertising their soft opening. So we were expecting to be able to book a room for this weekend at the new Park Plaza Westminster Bridge hotel in London, seeing as its website trumpets the fact that its soft opening started on February 4.

Only, when we tried the rezzie system online, it wasn’t showing any availability. Was it full already, or had it been delayed? The PRs didn’t get back to us so we called the hotel and spoke to a seriously delightful lady called Barbara.

She said that the soft opening was for “selected and invited guests” only and when we asked how we got selected, she told us we’d have had to register our interest two years ago. They’ll be taking paying guests from 1 March (um, shouldn't the website be saying this, instead of talking about the soft opening date, if we can't book till next month?)

Anyway, on opening night, a double room will set you back £99 (excluding VAT and breakfast) or you can bag a studio room with a sitting area and two TVs for £30 more. There’s also free WiFi throughout. Hallelujah!

The prices sound very reasonable for London, and if you get the right room, you should have a banging view of the Houses of Parliament. Our only quibble is the specific location – we used to drive past this most days on our way to work, and it’s right in the middle one of the busiest roundabouts in central London (it’s on a ratrun to escape the Congestion Charging Zone).

Let’s hope that they’ve landscaped it a bit so that you can get to your room without being flattened by a bendy bus. Oh, and that they’ve gone heavy on the double glazing.

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