Aside from the flagship hotel New York, Soho House also has The Babington House, The Dean Street Townhouse, The High Road House and The Shoreditch in/near London as well as the Soho House Berlin and Soho Beach House Miami in their hotel collection. Those last three hotels opened in 2010 alone.
The man behind the Soho House Hotels is British entrepreneur Nick Jones who actually did some real work in the Grosvenor Hotel in Park Lane as a marketing manager.
He opened the first Soho House in London in 1995 as a private members club for edgy artists and creative peoples...and celebrities. But this location doesn't have hotel rooms. That came in 2003 with the Soho House New York.
Despite a terribly tragic death at the Soho House in New York a few weeks ago, the Soho House has been a favorite hotel for celebrities, VIP Londoners and other A-listers. And their hotel rates aren't totally outrageous either.
The other hotels that have opened all seem to have that certain Soho House je nais se quoi--lofty and light rooms with vintagey furnishings--but profess to have their own personality. We've yet to see any amazing services or amenities from Soho House hotels but it's obvious that the experience you're paying for is access to the private club where you may spot a famous actor or fashion designer.
Yet now that Miami Beach has opened (with the design envisioned by Jones himself), we expect everyone who's anyone to flock there this winter. Rates usually start at $400 a night and will go up depending on the weekend/demand.
Soho Beach House Miami
Jones has lots of plans for the Soho brand, having told the WSJ he's thinking about Mumbai, Istanbul, Milan, San Francisco, Chicago, Washington and New Orleans. Phew! But we hope he can finagle something in Los Angeles. The private club there, with its two rooftop bars, restaurants, screening room and play areas, is amazing but drinking and driving home is not.
Now, let's take a look at what all of the other hoteliers have been up to lately:
· Jason Pomeranc: Not only has Jason toned down his mentions in the NY gossip columns, he's toned down his hotel expansion plans. Thompson Toronto opened this year and next year The Belgravia, a Thompson Hotel will open in London but still this is positively quiet compared to the year he opened three hotels in NYC.
· Ian Schrager: Schrager is simultaneously pimping out his skills for Marriott Hotels with the Edition Hotels brand while spinning off his new hotel company and two new brands. We'll see what he puts together in 2011.
· Andre Balazs: 2010 was a good year for Andre Balazs but not a good one for his guests at the Standard NY who can in no way access the Boom Boom Room after 9pm. It also may have been a rough year romantically, given that he was coupling up with Courtney Love for a bit. But he'll continue to bring his sex appeal to hotel rooms in 2011, most likely in London.