Here is what we do know: The hotel will be located on Great Windmill Street in the heart of Soho and just around the corner from Firmdale’s Soho Hotel. The new hotel will be slightly different in style and is set to become the group's flagship hotel. The luxury hotel will cost 90 million pounds. Once completed the hotel will have 90 bedrooms, restaurant, bar, bowling alley, cinema, and event rooms.
We can’t find an opening date but fingers crossed it will be in time for the Olympics. The hotel will have some stiff competition with the St John Hotel and the W London both a five minute walk away. But if it’s anything like our favourite Firmdale hotel, The Crosby Street Hotel we're sure it won't need to worry.