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ButlerLeaks: Messages from the St. Regis New York's E-Butler

December 22, 2010 at 3:52 PM | by | Comment (1)

On the heels of the InterContinental's bodacious new iPad app, we have another luxury hotel brand going above and beyond the call of duty to serve its guests in a high-tech manner--The St. Regis New York, which has just unveiled its own E-Butler program.

The program is actually a mobile app that is available from the iTunes app store for free. Guests can download it prior to arriving at the hotel and then once they arrive, they can start communicating electronically with their butler. See an example of a butler-guest chat above.

The app also features an "Insider's Guide" from New York's various personalities such as Vogue's André Leon Talley, fashion designer Jason Wu, chef Alain Ducasse, architect David Rockwell and the Village Voice's Michael Musto. These folks have all chipped in with their favorite shops, restaurants and city landmarks and the app does a nice job of organizing their picks simply and on Google Maps as well.

And of course, anytime a guest wants to book one of these recommendations, they can do so directly through the E-Butler.

While the app is available to all to download, there are some restrictions accessing the butler--namely the app prompts all guests to enter their passcode, name, email and room number. Other folks just stopping by" can request to tour the app, and peruse the Insider's Guide, so long as they leave their name, email and phone number (the latter we don't like doing.)

While we were touring the app, it froze up on us and we had to re-download it to reset it which was a pain. So while this app is probably only for the ultra-geeky hotel geekss, it is a rather cool app to have while actually staying at the St. Regis New York. Chatting with a butler via your iPhone? Does it get any better than that?

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Butlerleaks, innovative move

Butlerleaks has made life easier for guests. No more need to pick up the phone and call numbers. I think tis should also extend to other services such as reservations.

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