Edition Heads to the Hottest Hotel Scene in the World--London

Where: 10 Berners Street, London, United Kingdom

November 9, 2010 at 7:55 AM | by juliana | Comment (1)

We're starting to think we need to rename this blog, London HotelChatter. On the heels of the 15 upcoming hotels you should know about and the announcement of a new hotel near The O2 Arena, there's yet an even bigger hotel to get excited about-The London Edition Hotel.

Edition Hotels made the announcement late yesterday after acquiring the old Berners Hotel, in the city's Fitzrovia nabe.

The hotel has been closed since 2006 but now thanks to new daddies, Bill Marriott and Ian Schrager, the hotel will undergo renovations over the next 18-24 months and reopen as the London Edition. Here's a bit from the press release on the hotel's locale:

The new London EDITION Hotel will be located on Berners Street, in the city's Fitzrovia neighborhood. This historically bohemian area was once home to writers, including Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Today, it is London's media and advertising hub. The heart of Fitzrovia is Charlotte Street with its numerous excellent restaurants, boutiques and galleries that will be just minutes from the hotel. Also within walking distance will be the British Museum, Theatreland and Soho.

While we're loving what we see from the first Edition in Waikiki we have to remember that 18-24 months is a long, long time away. Still, we think we'll be able to occupy ourselves until then. Meanwhile, Istanbul Edition is now set to open in early 2011.

[Photo of Berners Hotel: JacobChristensen]

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