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There's A 'Design-Forward' Hyatt Coming To Union Square, But What Will It Be Called?

Where: 13th Street and 4th Avenue [map], New York, NY, United States
November 2, 2010 at 9:25 AM | by | ()

We've been speculating about the hotel-soon-to-be-known as Hyatt 48Lex for a little while now. But the latest announcement from Hyatt and Hersha Development Corp. has us excited about yet another new Hyatt for New York--one just south of Union Square.

The press release about both Hyatt 48Lex and the mysterious newcomer says that the second property is a '175-room innovative and design forward hotel in Greenwich Village, near Union Square.'

Located at 13th Street and 4th Avenue makes this just 'Union Square' to us, but we suppose 'Greenwich Village' sounds good when showing off to investors or something.

Hyatt and Hersha's long-term franchise agreements for these two new builds strengthens Hyatt's strategy to hit all markets, joining stablemates like newbies Andaz Wall Street and Andaz 5th Avenue, and the just-refreshed Grand Hyatt New York.

Apart from the great location, here's all we know about the 'design-forward' new Hyatt so far:

The hotel will offer stunning accommodations to its guests, including private terraces on the second floor, a well-appointed fitness center and an exclusive rooftop lounge. The historic façade and 23 foot ceilings in the lobby will create a grand space for the stylish lounge opening up to 13th Street and a restaurant concept inspired by the local and organic Greenmarket.

Promising! Of course, the next step will be to give the new hotel a name. Anyone wanna take a stab at what Hyatt will call its new baby?

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