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Sheraton Tightens Its Abs With the Core Performance Program

October 4, 2010 at 9:19 AM | by | ()

Mark Verstegen, Founder of Core Performance, after leading the Times Square workout.

Wow, talk about an extreme makeover. First we heard about Sheraton's new spa concept, then we got a look at the brand's redesigned rooms. But Sheraton ain't stopping there. The hotel chain now has its sights set on making you over, with its new fitness program.

So far, 60 Sheraton properties are offering the new fitness program--Sheraton Fitness Programmed by Core Performance--and 70 more hotels will have it on tap by the end of the year.

Even though it was raining in New York last week, Sheraton kicked off the rollout with a group workout in the middle of Times Square, led by Core Performance founder Mark Verstegen (pictured above). In fact, these health nuts actually made into the Guinness Book of World Records for the "World’s Largest Resistance Band Strength Training Class."

Public stunts aside, what does the new program mean for Sheraton guests?

First of all, the hotel's gyms will begin offering special 20 to 30-minute themed workouts, designed by Core Performance to fit in around busy travel schedules.

For a more private workout, guests can tune into one of the four 30-minute video-on-demand fitness programs available on the in-room TVs. They can also order a complimentary "workout in a bag" to be delivered to their room, giving them the use of a workout mat, foam rolls, resistance band and massage stick.

To help maximize the effects of all this working out, nutritionists from Core Performance have also added healthier options to Sheraton restaurants and in-room dining menus.

Finally, the training can continue long after guests check out, by logging on to the Sheraton Fitness website, which offers online training programs and even more health and diet tips.

Gym rats who get addicted to the Core Performance way during a Sheraton stay can take advantage of a free three-week trial of a customized Core Performance program.

As for us, we're pooped from just typing the words "workout" so many times on a Monday morning. Time for a nap!

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