Your IHG Priority Club Points Now Good at The Venetian and The Palazzo
Yesterday in Vegas, we learned some pretty stunning news--The Venetian and The Palazzo have entered into a partnership with the InterContinental Hotel Group. Here are the detes of the partnership:
· Las Vegas Sands, which owns the Venetian and Palazzo, has entered into a 10-year agreement with IHG.
· The Venetian and Palazzo will be bookable on IHG websites and guests can earn/use points through IHG's Priority Club Rewards.
· Hotel industry reporter Adam Kirby reports there will be a special check-in for Priority Club members, but otherwise on-property signage will be minimal.
There's no word on the date that this partnership goes into effect but LV Sands chairman, Sheldon Adelson, said it would be in the "very near future."
We'll keep you updated on exactly when you can start to use the Priority Club perks here but for now, we're rather excited about this partnership as the real clincher here is the ability to utilize the Priority Club.
This announcement also follows the forthcoming Cosmopolitan's entrance into Marriott's Autograph Collection, which gives the Cosmo greater reach via Marriott's own massive Marriott Rewards system.
So could this be a new Vegas hotel trend? Tapping into larger hotel groups and collections to get more business? It's not a bad idea. Guests can use and earn loyalty points at these hotels and the hotels themselves will get to tap into a huge network for sales/marketing purposes.
However, in the press release, both sides said they hope the deal would not only drive higher occupancy rates but higher average rates as well. Uh-oh. We hope not!
That said, this type of partnership is not for every property. We don't see Wynn and Encore going down this road nor do we think MGM Resorts is right for this kind of opportunity. Of course, we'll have to wait and see.
What do you think of IHG getting in bed with The Venetian and The Palazzo? Sound off in comments below!