Lest you think it's just us, here's a sampling: the restaurant is called B'stro, if you want to book the Penthouse you can B on Top--but to get there, you'll want to take the express elevator from the lobby. Y'know, the B Express.
The spa is where you can B Indulged; the fitness center, where you can B Active; and for excursions around Fort Lauderdale, you'll want to be B Adventurous.
We wish we were kidding.
All that said, though, we're excited to see what the B experience is all aBout. (Ha.) It's in one hell of a location, and, hey, did we mention they'll offer free WiFi?
The hotel is promising ocean views from each suite and room, some of which have floor to ceiling windows to make the most of the Atlantic.
Starting rates will range from $129 to $499 per night.