Never straying off-property for a minute, the great thing about this magazine (which is actually published by Niche Media) is that shoes, clothes, jewelry, dishes and even wines featured in the magazine can all be found and purchased at the hotel. We've heard that Lady Gaga herself was flipping through an issue of the magazine during her stay and saw a dress she liked. So she rang up the Wynn boutique selling it and promptly purchased it.
The articles are light fare and fluffy but we particularly enjoyed the Fall 2010's issue feature on the Wynn "Purple People" aka security team that is identifiable by their purple blazers and we liked the spotlight on the important Wynn women like Danielle Price, Wynn Resorts executive director of wine who tells the mag, "I'm basically running a $45-million business within the business of Wynn." You go, girl! Plus, Wynn and Encore Macau get a special lay-out in both English and Chinese.
The fashion photoshoots are fun to study, not just for the luxe items on the sexy models, but because various spots inside Wynn and Encore serve as the backdrops. Speaking of Wynn and Encore backdrops, for anyone with a penchant for interior design, the Wynn magazine devotes a good chunk of its space to what we're calling, "design stories", essentially how these spaces came about.
For example, there's an in-depth feature on the creation of the Surrender nightclub as well as an interview with the hotel's executive director of design Roger Thomas. Later, Elaine Wynn pops in to talk about the exclusive French fabrics that drape the reception room for the Tower Suites.
The magazine does take a break from dripping with luxury here and there like with the "That's a Fact" segment near the front of the book which is a by-the-numbers sort of feature. Did you know that 100 gallons of orange juice are consumed every day at the Wynn Buffet? Or that the Society Cafe at Encore goes through 10,500 loaves of mini-pretzel breads each week? That puts Vegas into perspective for you doesn't it?
Lastly, the magazine is rather wide in shape but the pages are silky to touch and since there's only so much you can probably write about the Wynn in a given season, the overall weight is rather light. So it's perfect to stash in your pool, spa or carry-on bag.
The problem, however, is if you're like us, you're going to end up frustrated that your bank account can't actually afford many things in the Wynn magazine, like the $4,900 limited edition Wynn butterfly pen, let alone a two-night stay at either hotel. Sigh. Why do we continue to torture ourselves with this magazine reading?