So far, there are a couple of practical posts mixed in with the show-offy ones—information on packages plus links to Ace press coverage—but we think the blog shows promise. We’re holding out for April Bloomfield of The Breslin at The Ace New York to post recipes, and in the meantime, especially on a Monday, we’re taking solace from the blog’s subtitle: Everything Will Be Okay.
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Ace Hotels Apparently Not 'Too Cool' To Blog
Where: United States

The Ace Hotels are already known as purveyors of cool so we’re not surprised that they’ve started a blog—just that it’s taken them so long to do so. The still fledgling blog, which you can find here, looks appropriately lo-fi, fitting right in with the chain’s artsy vibe. Featured posts include photobooth strips of the Portland staff, and videos of the artists who worked on their walls at work.
In the email introducing their new home on the world wide web, Ace said the blog would be a showcase for “things about Ace that you may want to know. Like the artists who worked on the hotels, cultural events, videos, room deals, and whatever else we feel like posting.” In other words, they’re no different from your moody 14-year-old cousin.


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