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The Chatwal Wants To Take New York By Storm, With $695 Rooms

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  Site Where: 130 West 44th Street [map], New York, ny, United States, 10036
January 19, 2010 at 11:50 AM | by | Comments (3)

Working on a hotel opening as hotly anticipated as The Chatwal New York is not for the faint of heart. So it’s a good thing the hotel's general manager Joel Freyberg is full of chutzpah. “I’m going to take New York by storm!” he told us—more than once—during a visit to the hotel’s site last week. And with rooms starting in the $695-a-night range, he’s not kidding.

That price point isn’t exactly news in New York City, but this may be a first for the Times Square area The Chatwal sits smack bam in the middle of. It’s also pretty high for what will be an intimate hotel. But then, The Chatwal has big ambitions.

The hotel will have a mix of standard rooms, junior suites, and apartment-style penthouse accommodations—and Freyberg has planned the seventh floor so that all rooms can be booked together for the utmost privacy. Guests can use an ADA elevator to reach this level discreetly, and the terraces will feature large planters to protect famous guests from the paparazzi. It’s ideal, says Freyberg, for celebrities traveling with an entourage and security (the Brangelina brood was not named but came to mind), or perhaps the members of a royal family.

Freyberg, a native of New York, and a hotel-industry vet, has been painstakingly cultivating every single detail of this hotel. The prep includes drawing on his own experience taking care of high-end guests at The Waldorf Towers and The Carlyle, taking notes from Oprah (the guest room’s Kashwére robes are O-endorsed), and watching old movies from the 1930s for inspiration.

Freyberg promises lots of surprises at The Chatwal—details that will wow his hotel-world peers and the discerning guests likely to stay here. We’ll bring you more on these top-secret touches as soon as we can.

In the meantime, we’re already wowed by that $695-a-night starting rate. Let’s hope that New York is ready for it, and that the Chatwal doesn’t go the way of The Plaza

Comments (3)

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That is a lot...

of money for a hotel room on 44th street. More like taking NYC by the wallet.

Finally....

As an agent in luxury travel, I am delighted to see that finally we will have a hotel such as The Chatwal in the Theatre District.
The price is high for 44th street but not in comparison to other Manhattan 5* hotels who do not have the advantage of this great location. Until now we have not had the option of booking a high end hotel for clients looking to stay in this area.

I wonder does he come with the room, if so they should be charging more!

I for one and speaking for many in the luxury travel agent community can't wait for this hotel to open.


Price doesn't count

I only hope they can deliver $695 service.  Affluent clientele will pay for the experience, but betray them once and its over. They should also stay away from discount. com type websites.  Nothing cheapens a luxury hotel's reputation than cheap rates on Priceline.

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