The fashions and the accessories are very pretty and breezy, nothing too severe going on here. We could probably make really good use of some of the jewelry and the clutches but we can't quite see ourselves saying to our friends, "Oh let's go to the W Hotel and do some shopping."** Then again, if you're at the W South Beach and you want an outfit for dinner at Mr. Chow, well that's pretty easy to do now.
Since Fashion Week is right around the corner, the collection will be officially announced on Fashion's Night Out on September 10th. Designers will also make appearances at the W Times Square and the W New York on Lexington Avenue..
Two collections will be released per year, again based on the new properties that are opening soon which means Hollywood, DC, London, Barcelona, Paris and Thailand will all be inspirations. Hmph. Looks like W Hoboken and W Fort Lauderdale got the shaft.
**(Confession: We once bought a cheap butterfly ring from the W Times Square hotel store. It's sitting on our desk right now as an homage to our Mariah Carey fangirl days.)
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