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Rachel Zoe Switches Her New York Hotel Loyalty

September 30, 2009 at 4:03 PM | by | Comments (0)

Alright, we'll admit it: we are totally addicted to the Bravo Show The Rachel Zoe Project, which follows top Hollywood stylist Rachel Zoe through runway shows in New York, award show fittings in LA, and everywhere in between. In the first season, Rachel famously occupied the penthouse at the 60 Thompson hotel in the Soho neighborhood of New York City.

When the Thompson LES opened, we knew that it was only a matter of time before Rachel Zoe was calling it "bananas" and making it her new headquarters—as she did in the second season during New York Fashion Week. Her husband Rodger her assistants Taylor and Brad all agreed that the view from the LES' penthouse was very impressive, as was the whole space.

So now you can imagine our surprise to discover that Rachel Zoe has decamped to The Standard.

Late this morning, Rachel Zoe twittered a picture to announce that it was her husband's birthday; it shows him sitting at a table, preparing to blow out a single candle in what looks to be a mini-muffin. As a fan of Rachel Zoe, we clicked on the Twitpic, but as a hotel maven, we noticed that Rodger's surrounds were not of a Thompson Hotel but The Standard's banquette and table.

We can't blame the pair; The Standard does have a dynamic location that is far closer to the stores and studios of Rachel's designer contacts, and it is fast becoming the hotel for the fashion set, especially with the exclusivity of the Boom Boom Room bar and club. Will Rachel Zoe now make The Standard her Fashion Week headquarters? We suppose we'll have to wait for Season 3 of her show to find out.

[Photo: Rodger in The Standard via Rachel Zoe's Twitpic]

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