Chalk this hotel opening up to some of the notable ch-ch-ch-changes of hotel goliath Hilton Worldwide (née Hilton Hotels). Following news of the company's logo and name change, and overall brand rebirth, comes what they are dubbing a "historic" announced opening in Mexico City.
The Hilton Mexico City Reforma—currently a Sheraton—is scheduled to open at the end of 2009 after a series of upgrades, making it the first full-service Hilton hotel in the city. Is it a happy coincidence that it happens to be located on the aptly named Reforma Avenue?
The announcement touts the future Hilton as being ideal for business and pleasure-seeking travelers, but their description is especially suit-and-tie formal: Hilton looks forward to building its "portfolio of brands throughout Mexico and Latin America;" it will strengthen their "presence in one of the most important markets with one of the most impressive products in Mexico City." Can we get a hedge fund with room service?
No, but the new Hilton will incorporate all the standard bells-and-whistles of a hotel located in a bustling city: flat screen LCD televisions, work desk, marble tile bathroom fixtures, a business center, 5,000-plus square-foot spa and large fitness center, "and all the amenities for a productive stay." (There's that business-speak again.)
More news about Mexico's newest hotel addition as it develops, but suffice to say it's best to get your briefcases ready now.
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