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Hilton's New Logo is Rather Retro

September 24, 2009 at 5:19 PM | by | Comment (1)

Here's a look at what some commenters said on HotelChatter recently. Wanna join the discussion? Sign up and become a member. Or use your Facebook account to log-in. And don't forget to follow HotelChatter on Twitter.

· Hilton's New Old Logo?: A commenter tells us that the new logo we saw introduced this week is really the old logo just flipped on its side with new colors.

If you remember, Hilton had a red logo up till about 15-20 years ago (look at this, it's the 3-sided Las Vegas Hilton)...it's on the right in this pic. Now look at the new silver/gold one. Basically, it's the red one, but turned sideways.

Clever, Hilton, very clever.
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· IHG's Key To Change promotion did not go well
· Le Meridien San Fran, not so pricey?
· W Barcelona has a virtual tour on YouTube (all CGI)

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Billable Hours

I really hope Hilton and/or Blackstone didn't hire a brand consultancy to come up with this one.

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