HotelChatter

And now some of our semi-stream of consciousness thoughts on the Hilton website and logo.

The logo is new too but it's only for the Hilton company and for the HHonors program. The rest of Hilton's brands (Waldorf, Hilton, Conrad, Doubletree, Embassy Suites, etc.) will keep their tried and true logos. For now anyways.

We've practically ruined our coffee buzz staring at this new corporate logo with its two distinct shapes in platinum and gold. It looks like two half-moons cut out and placed on top of each other but one facing up and the other facing down. Staring at it again, it looks like a four-poster bed on top of a bridge. On another look, it reminds us of a ninja's throwing star. Either way, it's supposed to resemble an H. And we wonder, are the silver and gold colors a nod to the HHonors platinum and gold membership programs?

The website has a new slogan too, "Filling the earth with the light and warmth of hospitality." That reminds us of Christmas which may be Hilton's exact intention here. The photo on the landing page is of a nattily-dressed bellmen with white gloves carrying in a suitcase into an ornate hotel lobby. Hmm...the last Hilton we stayed in was definitely nothing like that experience. But we can't blame Hilton for trying to showcase its best properties.

The old logo however is hanging around. When you click on reservations it takes you to a place where the old blue logo with a scribble circle around the "H" still exists. The same thing happens when you skip on to the HHonors site. But we expect the new logo to take its place in the very near future.

One final change for Hilton? They've replaced Ross Klein, he who stole created the now-defunct Denizen brand for Hilton, with John Vanderslice as head of global luxury and lifestyle brands. Will a new boutique brand be coming from Hilton? We'll hvae to wait and see.