The Hilton San Francisco Changes Its Name...Sorta
The official transition to fall has brought other changes as well, though the one we're about to mention is hardly as noticeable as leaves turning autumnal colors. It was recently announced that, effective immediately, the Hilton San Francisco has changed its name to—drumroll, please—The Hilton San Francisco Union Square. Shocking, we know.
The name change was brought about for one glaring geographic reason: The hotel is located just two blocks away from Union Square, San Francisco's pulsing city center, known for shopping, dining, and close proximity to major cable car stops and other popular tourist neighborhoods like Chinatown and North Beach. Hilton cites a want to "raise awareness among visitors" by adding "Union Square" to its tail end, hopefully filling a few more rooms in the process.
Other recent changes to the Union Square location include $60 million in major renovations, featuring the addition of Nourish by Spa Chakra and Urban Tavern, a new hotel restaurant described by the San Francisco Chronicle as a "modern gastropub serving approachable food." Urban Tavern follows familiar tenets of the Slow Food Movement that define Northern Californian cuisine, with 80 percent of menu items sourced from within 80 miles of the city. We're sure Alice Waters is giving golf claps of approval from afar.
For more information, you can visit the Hilton San Francisco Union Square's new website, which curiously doesn't reflect the new name: www.hiltonsanfranciscohotel.com.
[Photo: w00kie]
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