To win, log onto the new website at that time (it will actually be listed as LancasterLondon.com), make a booking and and enter code 090909. If you’re not up for forking out in the hope of getting something back, spend that some time hanging round the hotel. At that same witching hour, they’ll be releasing 99 balloons from the hotel, with codes for you to log onto the website and see what you’ve won (rooms start from £109).
And before you start panicking, don’t worry – because according to the hotel’s strict green policy, the balloonos are “fully biodegradable and will not have strings attached to them.”
Erm, jolly good. Let’s hope you won’t be wasting any resources with the big old namechange, too.



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