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What's On The Block at The Distrikt Hotel?

Go To The Hotel's Web 
  Site Where: 342 W 40th Street [map], New York, NY, United States, 10018
September 17, 2009 at 10:44 AM | by MsRebecca | 3 Comments

In a new regular feature on HotelChatter, we'll choose a hotel and take a look at what other businesses or buildings are on its block. Because what's close by is nearly just as important as what's inside the hotel.

Today we strolled by one of the hotels listed on our 10 Hot New York City Hotel Openings, The Distrikt Hotel. The hotel describes its location like this: "Located in the heart of Manhattan on West 40th Street between 8th and 9th Avenues in Midtown Manhattan". And "steps away from The New York Times Building and Times Square." Technically, this is true. But there’s a few other things the funky-sounding hotel is not telling you....

The Distrikt is on the south side of 40th Street—and on the north side? Port Authority Bus Terminal. Hmm, nothing says "big city" like the smell of bus exhaust.

The area around Port Authority is one of the few in Manhattan that still shows remnants of the past, in the form of dingy delis, erotic DVD stores, and pawn shops. But since The Distrikt is all about celebrating different ’hoods, guests should probably embrace the difference.

Apart from the bus terminal, The Distrikt’s neighbors include a Chase bank, a Payless Shoes, a Lucille Roberts gym, a liquor store, a "discount DVD" store that also sells "toys," a parking station, a cheap Chinese restaurant, and a pizza joint on the corner of 9th Avenue that sells slices for a dollar.

If you left any toiletries at home or had them confiscated at the TSA checkpoint, there’s a Duane Reade pharmacy on 40th and 8th Avenue. For fun, you and your friends can hit up the bowling alley inside Port Authority. Guests looking for more salubrious surroundings can skip over to The New York Times building for a coffee at Dean and Deluca, and shopping at Muji.

Whether you think this location sounds odd, gross, exciting, or cool, don’t give The Distrikt all the credit—they weren’t the first hotel on the block. The Distrikt joins the Tri-Pack Hotel that we’ve been watching which includes Four Points by Sheraton (326 W 40th), the Fairfield Inn (330 W 40th), and The Staybridge Suites (340 W 40th). The Four Points and Fairfield Inn are already open, and the Staybridge Suites is set to open in January 2010.

A peek through the scaffolding this morning revealed a large open concrete space that could be a lobby but was far from completion. But was it for the Staybridge or The Distrikt? (It was hard to tell with all the construction going on at both addresses.) Could this be The Distrikt’s 12-foot “Central Park” living wall? Hopefully we'll find out soon: The Distrikt is taking bookings from October 28 (from $275 a night for a Queen).

3 Comments

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  1. DistriktGM

    HotelChatter Member

    Worth a Second Look

    We are proud to be part of the revitalization of a historical and vibrant part of Manhattan, and are surprised by the harsh description of our 'hood.  Hell's Kitchen and 9th Avenue have been shedding old skin for some time now as evidenced by the many new and thriving restaurants and shops around the other corner of our hotel.  Three years ago the ownership decided to invest in that vibrancy and heart and to also pay homage to it...creating the concept of Distrikt.  Bucking a trend, they invested in building an upscale boutique hotel amongst the major nondescript chains, hoping that as the Gansevoort, SoHo and Tribeca Grand hotels had, they too could help transform a neighborhood.  We are indeed across the street from the Port Authority, which has been experiencing a transformation as well.  Our guests are welcome to visit Duane Reade, but we will also have those forgotten or confiscated toiletries they may need on their travels.   The New York Times Building is an amazing structure, and who could resist Dean and Deluca with a barrista rated fourth in the world?  We don't like the DVD store with toys, but we imagine they will soon meet the fate their brethren did when "crazy" Disney decided to clean up an area called Broadway.  We really love New York.  
    September 17, 2009 at 9:51 PM
  1. vaclavshovel

    HotelChatter Member

    Why so serious?

    You take an awfully harsh look at the ground floor of the future of our West Side.

    Are you old enough to remember Times Square before it got cleaned up? If it weren't for the storied history, no one would have walked through it 15 years ago except once a year to see Dick Clark.

    The Port Authority is investing in the neighborhood with a facelift and new office space. What better time to start a new hotel in the neighborhood?

    You might see an incomplete lobby through the scaffolding. When I walk by those same scaffolds, I see people risking a lot of money to turn a neighborhood around.

    September 17, 2009 at 10:11 PM
  1. MsRebecca

    HotelChatter Contributing Editor

    Not dissing it

    I'm surprised this was seen as a harsh assessment of the neighborhood-I was just reporting what's on the block. We think that's valuable information for our readers.

    I actually like a bit of grit and used to live around the corner from Port Authority--so I have definitely seen the changes in the neighborhood. Some good, some bad. I'm all for bringing new people into the area, but I would hate to see Hell's Kitchen lose its character.

    We're looking forward to checking out the Distrikt!

    September 18, 2009 at 10:10 AM

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