The Crescent Hotel San Francisco Will Open October 21

September 18, 2009 at 3:55 PM | by juliana | Comment (1)

Here at HotelChatter, we're so jaded about new hotel projects and predicted opening dates which never come to fruition, that we actually forgot about the plans for a Crescent Hotel San Francisco from hotelier Gregory Peck, the man behind Crescent Beverly Hills and the infamous Cooper Square Hotel. But we're very happy to report that the hotel will be opening on October 21 and rooms for that night are open for a very affordable rate of $105 a night.

Located a block north of Union Square, on Stockton and Stutter, this used to be the Allison Hotel, a long-term, SRO hotel that Peck and his partner, Mark Henderson, completely gutted and renovated from top to bottom. But he says that they "consciously maintained" the original architecture of the building which is 100-years-old.

It's a typical look for San Francisco but we've given it a modern twist.

The three room types--The Crescent Junior, The Crescent and The Crescent Suite--average about 230-sq.ft. and feature a balance of "European classicism and fresh New World modernism." Translation: White spaces with pops of color in the furnishings and linens. A French antique mirror arrangement gives the rooms its Euro vibe.

The rooms will also feature the boutique hotel amenity trifecta of flat-screen TVs, iPod docking stations and best of all, complimentary WiFi.

But even though this hotel is a spin-off of the Crescent BH, Peck wants the hotel to be site-specific with San Francisco touches running throughout. The hotel mini-bars will offer local specialites and in the suites, local DJs have created special iPod playlists. Even local winemakers have put together a wine program for guests to enjoy in-rooms as well.

And there will be books. Much like at The Cooper Square Hotel, the Crescent San Francisco will feature custom-curated sets of books in each room ranging from classical authors to "West Coast-centric stuff."

Books add a rich texture to the space and the design and it makes a subtle statement about who we are. Hopefully, guests will actually pick up and read the books too.

As for the restaurant and bar, that won't be ready when the Crescent SF opens but Peck is hoping for a mid-2010 opening of the space, which will be located on second floor above the lobby and will serve breakfast, lunch and dinner as well as 24-hour room service.

Considering this is San Francisco's Union Square where hotels litter the streets around it, we were curious as to why guests would stay here over one of the many established Kimpton, JDV or even Personality Hotels in the area. Peck says that his hotel will bring something different to the hotel scene.

I really think we are going to present a fresh new perspective in terms of design and execution. They have a distinctive San Francisco approach and ours is going to be more design-driven.

So expect the Crescent to be a little bit Beverly Hills glam and a little bit New York City cool.

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