Anyway, the latest one was called “Operation Bikini” and lined up three guys and three girls striking a pose in their swimming outfits. All as mystifying as usual – turns out they were plugging half price rooms, not that we noticed - except, unfortunately, one of the girls was actually a girl. A girl aged about nine, by the looks of things. Quite why they stuck her amid the implants and fake tans, we cannot fathom.
The upshot? The ad’s been banned for containing an image “likely to sexualise children in an irresponsible manner”, and hopefully it’ll inspire NH to do some less weird advertising. The moral of the tale – you’re way more likely to shift your half price rooms if you let people know you have half price rooms. And never, ever use the ad agency poor NH did.