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NH Hotels Runs Ad With Child in Bikini; Gets Banned

September 11, 2009 at 9:28 AM | by | Comments (0)

Oopsies – we may have been impressed by NH Hotels this week for plugging their cheap rooms and offering us a dream holiday, but they’ve got in a teensy bit of trouble elsewhere – the UK advertising watchdog has just banned one of their ads because they reckon it showed a child in a “sexually provocative pose”.

The picture was part of an email campaign and series of ads called The Organizers (ridiculous tagline “an organized group with a license to save”). Supposedly, the ads have been promoting good deals – although we found them so baffling, seeing as they seemed to consist of photos of models rather than telling us what the deals were, that we never realised this, and used to just hit delete.

Anyway, the latest one was called “Operation Bikini” and lined up three guys and three girls striking a pose in their swimming outfits. All as mystifying as usual – turns out they were plugging half price rooms, not that we noticed - except, unfortunately, one of the girls was actually a girl. A girl aged about nine, by the looks of things. Quite why they stuck her amid the implants and fake tans, we cannot fathom.

The upshot? The ad’s been banned for containing an image “likely to sexualise children in an irresponsible manner”, and hopefully it’ll inspire NH to do some less weird advertising. The moral of the tale – you’re way more likely to shift your half price rooms if you let people know you have half price rooms. And never, ever use the ad agency poor NH did.

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