The Doubletree Doubles Down with Mag Mile Hotel Renovations

The Doubletree Hotel Chicago Magnificent Mile recently unveiled a $21 million makeover befitting its swanky Gold Coast environs.

L.A. design firm Cole Martinez Curtis and Associates transformed the saggy, '70s-looking Chicago City Centre Hotel & Sports Club into the taut, this-decade Doubletree. The common spaces and 500 new rooms stick with a muted black-and-gray color scheme with pops of maroon and blue. The guestroom bathrooms also go for chic with granite countertops and dark wood cabinets.

The design team also tried to spiff up the lobby (which has free WiFi�score!). But as Hospitality Design reported, it wasn�t an easy feat:

"We could not reconfigure the lobby or square off any of the corners; the walls even rolled up to become the ceiling plane," [Colleen Neilson, Cole Martinez Curtis and Associates' project executive,] explains. What she and the design team could do was remove the old paneling and mirrors, and add strong design elements such as registration desks done in dark wood and a fuchsia resin top, a stair rail, and cool artwork.

The hotel has attracted families with its proximity to Navy Pier and its large pool, but the Doubletree is doubling down for a different clientele. The Doubletree�s hoping to lure those Gucci-purse-toting shoppers who want to be only blocks away from the Mag Mile action. To help the shoppers build up their endurance to tackle Michigan Avenue, the hotel will debut an on-site fitness center in the fall. Room rates at the spiffed up hotel start around $149.

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