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Only 'Ultimate Cool Hunters' Will Do For W Barcelona

Where: Placa de la Rosa dels Vents, 1, Barcelona, Spain, 08039

Not that we want to start counting chickens or anything, but it looks like W Barcelona is still on track to open October 1. Not only are reservations are open – rooms cost from EUR212 ($299) for the opening night – but they’ve just started recruiting.

Being W, this is no dry process. At their beachfront “Talent Casting Centre”, to the sweet sounds of an inhouse DJ, prospective “Talent members” will be escorted into “whisper booths” and asked such pressing questions as “Why are you the city’s ultimate cool hunter?”

We’re thinking that finding 400 cool people in Barcelona won’t be a problem, though, so fingers crossed the opening date will hold. We’re starting the countdown now…