W's 'Extreme Wow Suite of the Future' Might Be a Little Bit Much
First there was the suite. And then there was the "WOW Suite," thanks to W Hotels. And now there is an "Extreme Wow Suite of the Future," which sort of throws us back to the early 90's where everything from sour candy to sneakers were suddenly being marketed as "extreme."
And this "extreme" thing might be a little much for a hotel room: W Hotels has unveiled the "Extreme Wow Suite” of the future, designed by architectural firm Jouin Manku, the firm of designer Patrick Jouin (pictured) and his associate Sanjit Manku. It made its debut today at the Instituto Tomie Ohtake in Sao Paulo, Brazil as part of a special touring exhibition called "Le Paris de Patrick Jouin.”
The deets:
An interpretation of the conventional hotel Presidential Suite, the "Extreme Wow Suite” has been a part of W Hotels vernacular since the brand was founded in 1998. To further emphasize the importance of innovation and design, W Hotels engaged Jouin Manku to design a forward-looking, innovative lifestyle experience created in a three-dimensional installation.
Uhh, okay. Also, it's supposed to look like a "work of art in-progress" rather than a finished, completed model room. Some elements still look "in-development."
The designers included "hidden details and elements of surprise" within the room, though we can't get quite get a handle on what those elements are, since all the information we have about the installation is full of descriptions like, "the room will play a role 'in mediating our desires and realities within a context of a future hotel.'" Whatever that means.
"Le Paris de Patrick Jouin” will run from July 29th to September 27th at the Instituto Tomie Ohtake, and then it will take off and travel to "soon-to-be-announced key international destinations in Europe and Asia."
Hmm. We guess the "extreme" part here refers to "extremely vague."
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