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NYT Deems the SLS at Beverly Hills a 'Wonderful Throwback'

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  Site Where: 465 S La Cienega Blvd [map], Los Angeles, CA, United States, 90048
July 27, 2009 at 11:22 AM | by KatieK | 0 Comments

Our 2008 Hotel Opening of the Year — the SLS at Beverly Hills — recently got paid a visit by the New York Times, so we had to compare notes. The Gray Lady’s verdict? All that SLS decadence seems to have been a comforting throwback to the beleaguered NYT, who describes the place as a welcome reminder of a “gilded age when hotel minibars swelled with Champagne and hotel bathrooms featured $85 bottles of lotion.”

Writer Fred Bernstein awards due props to designer Philippe Starck, saying the hotel is “beautiful and innovative,” adding “it’s amazing that Mr. Starck has so many ideas left in him.”

Highlights: Bernstein’s guest room was filled with “fixtures of Mr. Starck’s invention, including a bed with a faux-mink throw and chairs shaped like teacups.” Think “updated elegance” with a “jokey subtext” in the form of slogans riffing off the SLS name — i.e. a coffee cup that says “Sip liquids slowly.” Room service arrived pleasantly ahead of schedule, “each element (tea, orange juice, pastries) was perfect,” and he even got a follow-up call to make sure everything was OK. Nice.

Lowlights: Bernstein describes the bathroom as a “bit odd.” No tub but “the shower was perfect.” And since the hotel is located about a mile downhill from the Sunset Strip, there’s no view of the Chateau Marmont or the Mondrian, though it’s location makes for less nightmarish traffic.

Bottom line: “At a time when many hotels are offering steep discounts, SLS is trying to keep prices where they would have been a year ago,” the Times writes. “Expect to pay a lot (rates start at $349 plus tax), but to get a lot for your money.”

[Photo: Stephanie Diani for The New York Times]

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