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Checking In On the Hyatt Twitter Concierge

When the Hyatt Twitter Concierge initially launched, we weren't very quiet about our skepticism. After all, it was introduced to the world at the apex of the Twitter Revolution (a.k.a. the media frenzy in which more time was spent talking about Twittering than doing the Twittering itself) and it seemed like a bit of a goofy gimmick to get the big-box hotel brand onto the radar screens of the hip-and-trendies.

But now, a couple months later, it's lookin' like the concept is actually — yes, you guessed it — going pretty well. That is: people are using it. Not a lot of people, but, you know, people. Go figure.

A quickie look-see at the feed shows a pretty steady stream of answers to guests' questions — and the account has just under 5000 followers (though we recognize that this doesn't really mean anything — people don't really need to follow this account, especially since most of the updates are @'s to other Twitterers).

Do we think this is the future of concierge services? No, absolutely not. But we see a several-times-a-day rate of activity here, and questions about credit card payments, storing luggage at the front desk, pools and nearby attractions seem to be a bit more frequent than, say, the "thanks for your interest in what we're doing here" posts.